Gold Avenue Review 2023 – Is it Legit or a Scam?

Gold Avenue is a well-known online dealer of precious metals, offering a variety of investment options for both novice and experienced investors. If you’re considering investing in gold or silver, it’s essential to do your research and find a reputable dealer that provides transparent pricing and excellent customer support. This is where Gold Avenue comes in, as they have built a solid reputation for delivering high-quality services over the years.

In this post, we’ll take an in-depth look at Gold Avenue review, covering various aspects of the company’s offerings. Our aim is to provide readers with an unbiased and informative assessment of Gold Avenue’s products, services, fees, and customer support. By the end of this post, you’ll have all the information you need to make an informed decision about whether or not to invest with Gold Avenue.

History and Reputation

Gold Avenue was founded in 2018 by two Swiss entrepreneurs who wanted to create a user-friendly platform for buying and selling physical gold and silver bullion online. Since then, the company has grown rapidly and established itself as one of the leading precious metals dealers on the market.

Gold Avenue has earned a reputation for providing excellent customer service and transparent pricing structures. They offer competitive prices on their products without any hidden fees or charges.


Gold Avenue offers a wide range of investment options for customers looking to invest in precious metals. They sell gold bars ranging from 1 gram up to 1 kilogram in weight as well as silver bars ranging from 10 grams up to 15 kilograms.

The company also sells coins from various mints around the world such as Canadian Maple Leaf coins, American Eagle coins, South African Krugerrand coins amongst others. Additionally they offer platinum bars ranging from 1 gram up to 100 grams.


One aspect that sets Gold Avenue apart from other precious metal dealers is its user-friendly platform which allows customers worldwide access their services. The platform is easy to navigate, and customers can buy, sell or store their precious metals online with ease.

Gold Avenue also offers secure storage options for its customers’ precious metals. They have partnered with Loomis International to provide a fully-insured storage solution in high-security vaults in Switzerland.


Gold Avenue’s pricing structure is transparent and competitive. They offer some of the lowest premiums on the market for gold bars and coins. Additionally, they do not charge any hidden fees or commissions on transactions.

Gold Avenue is a reputable online precious metals dealer that offers a wide range of investment-grade gold and silver products. The company provides investors with access to physical precious metals in the form of coins, bars, and rounds. Unlike other online dealers, Gold Avenue also offers platinum and palladium bullion products.

The company’s inventory includes popular gold coins such as the American Eagle, Canadian Maple Leaf, South African Krugerrand, Australian Kangaroo, and Austrian Philharmonic. Investors can also purchase silver coins like the American Eagle, Canadian Maple Leaf, Australian Kookaburra, Chinese Panda, and British Britannia.

In addition to bullion coins and bars, Gold Avenue also offers numismatic or collectible coins for those interested in rare or historic pieces. These include pre-1933 US gold coins like the Saint-Gaudens Double Eagle or Liberty Head Quarter Eagle.

Apart from physical precious metals products, Gold Avenue has recently launched a digital platform called “Vaulted” that allows customers to buy fractional ownership of physical gold stored in secure vaults around the world. This innovative product enables investors to own small amounts of gold without having to worry about storage or security concerns.

Fees Charged by Gold Avenue

One of the most significant advantages of using Gold Avenue is its competitive pricing structure. The company charges low premiums over spot prices on most of its bullion products. Customers can expect to pay between 1% – 5% above spot prices depending on the product type and quantity purchased.

Gold Avenue does not charge any additional fees for credit card payments; however, bank wire transfers may incur additional charges from your bank. It’s important to note that some products may have higher premiums than others due to their rarity or collector value.

Customer Support at Gold Avenue

Gold Avenue prides itself on providing excellent customer service to its clients worldwide. The company has a team of knowledgeable and friendly customer service representatives available to answer any questions or concerns customers may have.

Customers can contact Gold Avenue via phone, email, or live chat. The company’s website also features an extensive FAQ section that covers common questions about precious metals investing, product availability, payment options, shipping, and more.

Products and Services Offered by Gold Avenue

Gold Avenue is an online retailer that offers a wide range of top gold products to its clients. The company provides excellent customer service and support to its customers, ensuring a smooth and hassle-free trading experience.

One of the main advantages of using Gold Avenue is the wide range of products they offer. They provide their customers with access to some of the most popular gold coins and bars on the market, including American Eagles, Canadian Maple Leafs, South African Krugerrands, and PAMP Suisse bars. This variety ensures that customers can find the product that best suits their investment needs.

In addition to providing a diverse selection of products, Gold Avenue also offers gold IRA services. This allows customers to invest in precious metals for their retirement savings. By opening an IRA account with Gold Avenue, investors can take advantage of tax benefits while diversifying their portfolio with physical assets like gold.

The trading platform provided by Gold Avenue is user-friendly and easy to navigate, making it accessible to both novice and experienced traders alike. The platform enables users to buy or sell gold quickly and easily through a secure online portal. Additionally, the platform provides real-time market updates so that users can stay informed about price fluctuations in the market.

Gold Avenue keeps up-to-date with the latest market trends, ensuring that their clients receive the best possible advice and guidance when making investment decisions. Their team of experts closely monitors global markets for any changes or developments that may affect gold prices. This information is then used to provide valuable insights into when it may be advantageous for investors to buy or sell gold.

Another benefit of using Gold Avenue is their commitment to customer service. They have a dedicated team available 24/7 who are ready to answer any questions or concerns customers may have regarding their investments or trades. The company also has an extensive knowledge base on its website where customers can find answers to frequently asked questions.

Gold Avenue has built a loyal customer base, with many customers returning to the business for their gold investment needs. This is due in part to the company’s commitment to providing excellent customer service and support. The company also has a reputation for being transparent and honest in its dealings with customers.

Gold Avenue Storage Solutions and Fees

Gold Avenue is a leading online platform that offers secure storage solutions for precious metals such as gold, silver, platinum, and palladium. The company provides customers with two types of storage facilities: segregated storage and allocated storage. In this section, we will discuss the features of Gold Avenue’s storage solutions and the fees associated with them.

Storage Facilities

Gold Avenue’s storage facilities are located in Switzerland, which is known for its high level of security and stability. The company has partnered with some of the most reputable vaults in Switzerland to ensure that customers’ metals are stored in a safe and secure environment.

Customers who opt for segregated storage have their metals stored in a separate vault. This means that their metals are not mixed with other customers’ metals. Segregated storage provides an added layer of security as it reduces the risk of loss or theft.

On the other hand, allocated storage means that customers’ metals are stored together with other customers’ metals in a shared vault. While this option may be less expensive than segregated storage, it may not be suitable for those who want complete control over their assets.

Storage Certificates

Customers who opt for segregated storage can request a storage certificate that proves ownership of their metals. The certificate contains information such as the type and quantity of metal stored, the name of the owner, and the location where it is stored. This certificate serves as proof that the customer owns the metal and can be used to transfer ownership or sell it at any time.


Gold Avenue charges a monthly fee for storing precious metals based on several factors such as metal type, amount stored, and type of storage chosen. The fee is calculated on a monthly basis and can be viewed in the customer’s account dashboard.

The cost of storing precious metals varies depending on market conditions. For example, during periods when demand for gold is high or when there is economic uncertainty, prices may increase. Conversely, during times when demand is low or when the economy is stable, prices may decrease.

Gold Avenue’s storage fees are competitive and transparent. The company does not charge any hidden fees or commissions, and customers can view their storage fees at any time in their account dashboard.

Customer Service

Gold Avenue has a dedicated customer service team that is available to assist customers with any questions or concerns they may have. The team can be reached via email, phone, or live chat. Additionally, Gold Avenue provides customers with access to an extensive knowledge base that contains articles and resources on topics such as precious metals investing, storage solutions, and market trends.

Understanding Gold Avenue Storage Fees

Gold Avenue is a reputable online platform for buying and selling precious metals such as gold, silver, platinum, and palladium. The platform offers competitive prices, secure storage options, and transparent fees. One of the fees that customers need to be aware of is the storage fee for storing their purchased metals.

Understanding Gold Avenue Storage Fees

Gold Avenue charges storage fees for storing precious metals purchased through their platform. These fees are based on the weight of the metal and the duration of storage. The storage fees are charged on a monthly basis and are deducted from the customer’s account balance.

The amount of storage fee depends on several factors such as the type of metal, its weight, and where it is stored. For example, storing gold in Switzerland may have different fees compared to storing it in Singapore. Customers can choose between these two locations depending on their preference.

Competitive Storage Fees

Compared to other precious metal storage providers in the market, Gold Avenue offers competitive rates for its customers. The company understands that customers want value for their money and therefore strives to offer affordable rates without compromising on quality.

Transparent Breakdown

Gold Avenue offers a transparent breakdown of its storage fees on its website. This means that customers can easily access information about how much they will be charged for storing their precious metals with Gold Avenue. This transparency builds trust between the company and its clients since there are no hidden costs or surprises when it comes to billing.

Storage Duration

Another factor that affects how much a customer pays in storage fees is how long they intend to store their precious metals with Gold Avenue. Generally speaking, longer durations attract lower rates while shorter durations attract higher rates due to administrative costs involved in handling short-term contracts.

For instance, if you plan to store your gold with Gold Avenue for one year or more, you will pay less than someone who plans to store theirs for only six months or less. Therefore, it’s important to consider how long you intend to store your precious metals with Gold Avenue when calculating the storage fees.

Free Storage and Factors to Consider When Investing in Precious Metals

Investing in precious metals is a popular way to diversify one’s portfolio and hedge against inflation. However, investing in these valuable metals requires careful consideration of various factors, including the metal price, market trends, and the reputation of the dealer or metals exchange. One factor that investors should also consider when investing in precious metals is storage options.

Free storage is a valuable perk offered by some precious metals dealers, including Gold Avenue. This can save investors money on secure storage options. Secure storage options for precious metals include home safes, bank safe deposit boxes, and third-party storage facilities that offer high levels of security.

Physical gold and silver products are popular investment options in the precious metals industry. Premium bullion products and silver bars are two examples of physical gold and silver products that investors can purchase. These products come in different weights and sizes to suit different investment goals.

When considering which type of product to invest in, it’s important to research the reputation of the dealer or exchange offering these products. Investors should look for dealers with a good track record of customer service and timely delivery.

Another factor to consider when investing in precious metals is market trends. The value of precious metals can fluctuate based on market conditions, making it important for investors to stay informed about industry news and trends. For example, if there is an increase in demand for gold due to economic uncertainty or geopolitical tensions, this could drive up the price of gold.

Investors should also consider their investment goals before making a purchase. Are they looking for a long-term investment or short-term gain? Do they want exposure to a specific metal or multiple types? Answering these questions will help investors make informed decisions about their investments.

In addition to considering these factors, investors should also be aware of potential risks associated with investing in precious metals. For example, there may be counterfeits circulating in the market, so it’s important to purchase from reputable dealers. There is also the risk of theft or loss if precious metals are not stored securely.

Payment Options Available on Gold Avenue

Gold Avenue offers a variety of payment options for customers to choose from when purchasing gold and platinum bars. These options include credit cards, bank accounts, and wire transfers. Customers can easily select their preferred payment option during checkout on the online platform.

Transparent Pricing with No Hidden Commission Fees

One of the benefits of using Gold Avenue is that the pricing of gold and platinum bars on the platform is transparent, with no hidden commission fees. This means that customers can make informed decisions about their purchases without worrying about any unexpected costs.

Adding Purchased Bars to Portfolio

Customers also have the option to add their purchased gold and platinum bars to their portfolio on the Gold Avenue platform. This allows them to easily track their investments in one place and make adjustments as needed.

Premium Pricing with Gold Avenue Pay

For those looking for even better pricing, Gold Avenue Pay is an excellent option. By selecting this payment option at checkout, customers can enjoy premium pricing on their purchases.

Credit Card Payments

Credit card payments are a popular choice among many customers because they offer convenience and flexibility. With Gold Avenue, customers can use Visa or Mastercard credit cards to purchase gold and platinum bars.

Bank Account Payments

Another payment option available on Gold Avenue is bank account payments. Customers can link their bank account directly to their Gold Avenue account for easy transactions. Bank account payments are often preferred by those who want to avoid credit card fees or who do not have a credit card.

Wire Transfers

Wire transfers are another payment option available on Gold Avenue’s online platform. This method involves transferring funds directly from a customer’s bank account to Gold Avenue’s account. Wire transfers are often used for larger purchases because they typically have higher transaction limits than credit cards or bank accounts.

Easy Checkout Process

Regardless of which payment option a customer chooses, the checkout process on Gold Avenue’s online platform is straightforward and user-friendly. Customers simply select their preferred payment option and click to complete the transaction.

Objectives of Gold Avenue and Signup Process

Gold Avenue is a reputable online platform that provides users with a secure and legitimate way to buy and sell precious metals. The platform aims to offer its customers a hassle-free experience we will discuss the objectives of Gold Avenue and the signup process.

The Objectives of Gold Avenue

Gold Avenue’s primary objective is to provide its users with a legitimate and secure platform to buy and sell precious metals online. The company understands that investing in precious metals can be challenging for many people due to concerns about security, legitimacy, and fraud. Therefore, Gold Avenue has taken several measures to ensure that its users have a safe and reliable platform for trading in precious metals.

One of the ways Gold Avenue ensures user safety is by verifying the identity of all its users. During the signup process, users are required to provide personal information such as their name, address, and contact details. This information is used by Gold Avenue to verify the identity of its users before allowing them access to the platform.

Another objective of Gold Avenue is to offer a range of payment options that make it easier for users to purchase precious metals. The company understands that different people have different preferences bank transfers, PayPal payments, etc.

Furthermore, Gold Avenue aims at providing excellent customer service by ensuring that all queries or concerns raised by customers are addressed promptly. They have a team of dedicated customer support staff who are available 24/7 via email or phone call.

The Signup Process on Gold Avenue

The signup process on Gold Avenue is straightforward and can be completed in just a few simple steps. To start trading on the platform, you need first to create an account by visiting their website at

Once you land on their homepage, click on “Sign Up” located at the top right corner of the page. You will be directed to a page where you are required to provide your personal information such as your name, email address, and phone number.

After providing your details, Gold Avenue will send you an email containing a link that you need to click to verify your email address. Once you have verified your email address, you can proceed with the signup process by providing additional information such as your physical address and date of birth.

Gold Avenue verifies the identity of its users by requesting for a copy of their government-issued ID or passport. This is done to ensure that only legitimate users access the platform and prevent fraud.

Once your account has been verified, you can start buying and selling precious metals on Gold Avenue’s platform. The company offers a wide range of precious metals such as gold, silver, platinum, and palladium from reputable mints around the world.

Use the Savings Assistant to Find Out if Gold Avenue is Right for You

Savings Assistant is a powerful tool that can help you determine if Gold Avenue is the right choice for your IRA investments in gold. This tool is available on Gold Avenue’s website, and it provides users with valuable information about the products available for purchase on the platform.

One of the most significant advantages of using Savings Assistant is that you can read reviews and see star ratings for products like PAMP Suisse Lady Fortuna before making a purchase. This feature allows you to make an informed decision based on the experiences of other users who have purchased similar products from Gold Avenue. By reading these reviews, you can get a sense of the quality of the product, as well as any potential issues or concerns that other users may have encountered.

Gold Avenue offers competitive pricing for IRA investments in gold, which can be purchased through the platform. If you’re looking to invest in gold as part of your retirement strategy, then Gold Avenue may be an excellent option for you. The website provides details about the credit suisse and PAMP Suisse Lady Fortuna products available for purchase, so you can easily compare prices and features to find the best fit for your needs.

Another advantage of using Gold Avenue is that they have extensive experience in the industry. They are committed to providing their customers with accurate and up-to-date information about investing in gold, so you can make informed decisions about your investments. Whether you’re new to investing or have been doing it for years, Gold Avenue’s expertise can help guide your decisions and ensure that you’re making sound financial choices.

There are many different options available on the market today. However, not all IRAs are created equal, and some may be better suited to your needs than others. That’s where Savings Assistant comes in – by using this tool, you can determine if Gold Avenue is the right choice for your IRA investments in gold.

Conclusion for Gold Avenue Review

Investing in precious metals can be a daunting task, but with the right guidance and resources, it can also be a profitable one. Gold Avenue is an online platform that offers a range of products and services to help investors navigate the world of precious metals.

One of the standout features of Gold Avenue is their storage solutions. They offer secure storage options for gold, silver, platinum, and palladium at competitive rates. However, it’s important to understand how these fees work before making any investment decisions.

Gold Avenue’s storage fees are calculated based on the weight and type of metal being stored. They also offer free storage for up to six months on certain products. It’s important to consider these factors when deciding which products to invest in.

Customer reviews and feedback are crucial in determining whether or not a platform like Gold Avenue is right for you. Fortunately, there are plenty of positive reviews available online from satisfied customers who have used Gold Avenue’s services.

In addition to their storage solutions, Gold Avenue offers a variety of payment options for their products. This includes bank transfers, credit cards, and even cryptocurrencies like Bitcoin.

Overall, Gold Avenue aims to provide a user-friendly experience for investors looking to diversify their portfolios with precious metals. Their savings assistant tool can help determine if investing with them is the right choice for you.